Do you have a fabulous looking website with great images and content, but you are not getting any increased inquiries or sales? A website without Search Engine Optimization (SEO) is like in the old days when phone books were referenced for a local business – having a business without a listing in a phone book. If customers search on Google or other internet platforms for your business type or product/services, and you don’t have top class SEO in place behind your web page, their search will probably land on your competitors instead of you!

If you want to be one of the first, if not THE first, listing on any internet search for your products, services and business, then it is absolutely imperative you have excellent SEO setup by someone who understands Google algorithms and everything else to do with SEO, with regular monitoring and updating.

You will (should have) content (words and phrases) included on your web pages, that are specific to your products, services, business name and important key criteria. When a user enters specific words or groups of words in their internet search, Google or other internet search engines search across the internet for web pages which contain content (exact words or phrases, or ‘keywords’ or ‘metadata’) that best match their search criteria. Search engines also search for pages that have ‘SEO’ (keywords and phrases) attached as back-end coding, to web sites.

A good SEO setup adds the right keywords and phrases to the ‘backend’ of your website, to ensure internet companies store those pages in memory ready to match when users include that specific content in their search criteria.

For example, let’s say you own a plumbing business called ‘A to Z Plumbing Ltd’, and you sell taps and pipes among other products and services. If you have excellent SEO in place, ‘taps’ and ‘pipes’ and ‘A to Z’ and ‘Plumbing services’ should be some of the many keywords that are included in your SEO setup. Then your potential customer who needs taps and/or pipes, or who is looking for plumbing services in your area, will find you on page one of their search results.

How will they find you on the top of their search? Because you have not only included excellent words and phrases in your content on your web pages, your SEO setup includes specific and well-chosen ‘keywords and phrases’ in the SEO coding behind your website.

What happens if you have no SEO?

If you have no SEO setup, or an insufficient SEO in place behind your website, or worse, content that does not constantly include your business name or services/products you sell, then your page may not show on their search at all. Or if it does appear somewhere, it may be listed on a page well behind Page One of their search results.As most people are very busy, they will usually contact the businesses that are displayed on the first page of their search results, (and usually the one on the top of the page list) without looking into other search results pages.

So it is imperative you are not only on the first page of their search results, but on the top of that page! So they would click on your business first, see your fabulous web site, and make contact with you.

Your fabulous new website has no doubt cost you a lot of money, sometimes thousands of dollars, to create. If you have no SEO in place, you might as well have given that money to your competitor if your potential customers aren’t ‘landing’ on your web page from their search.

Monitoring your SEO

You may have heard about ‘analytics’. Analytics is data that is retrieved from many web site operations, according to your website. EG amount of clicks, which pages users click on, how many times a page is included in a search, etc. To ensure you are always at the top of the list of searches, constant SEO monitoring should be part of your marketing plan.

Why ASH NET? – the SEO experts

To help your business be the ‘first click’ for your potential new clients, and to receive a good return on your website, ASH NET are SEO experts. We know everything there is to know about the web and the internet, and that includes SEO and searching, and what an efficient SEO campaign needs. We even design web pages and create content, according to the right SEO requirements.

We know the importance of SEO in your marketing plan, and especially, that no marketing = no sales! A poor (or no) SEO setup could not only be the downfall of your business Even worse it could contribute to the upwards swing for your competitor!

Audit your SEO – receive an independent report

To have an independent SEO audit on your website, give ASH NET a call without delay. We will provide you a free, no obligation report on how well (or how poorly) your website rates in search results. We don’t even have to look after your web services in any other way if you have your own ‘web guy’.

To learn more about SEO contact the ASH NET SEO experts today.

Some of (not limited to) the many ASH NET SEO services available

• Free evaluation
• Campaign setup
• On page optimization
• Off page optimization
• Content optimization
• Various key word quantities
• Banner design for your Face Book (except Bronze)
• And lots more!